Krispy Kreme Challenge joins with Setup Events

The Krispy Kreme Challenge, a fun run-and-eat wintertime 4-miler at NC State, has signed up with Setup Events to provide race management. The KKC grew from just a few to thousands in only three years, so it was probably just a matter of time before additional help would be needed to keep the race manageable. In 2009 the Challenge will move to the first Saturday in February and Setup Events will bring Champion Chip technology to the race. Those taking the full run-and-eat "challenge" will get a split for their first 2-mile run from NC State to Krispy Kreme, a split for how long it takes to eat their dozen donuts, and a split for the 2-mile run back to the Bell Tower. From the websites, it looks like the KKC will return to its '07 course, which was more through the neighborhoods north of NC State.